You Don't Persuade People.

You Prepare the Brain to Adopt.

The cognitive framework that turns conversations into ownership without pressure, tricks, or manipulation.

Most professionals lose influence in the first moments of speaking. They try to prove they're credible instead of proving their audience is relevant.

Invisible Influence reveals how the brain actually decides and how to prepare those decisions before you ever speak.

Why Smart People Lose Influence

You have the expertise. You have the facts. You have the logic.

But they nod politely and do nothing.

The problem is you're speaking to the wrong part of the brain.

The Cognitive Advantage

Invisible Influence teaches you to prepare conversations where people naturally adopt your ideas because their brain feels safe doing so.

No pressure. No manipulation. Just cognitive alignment.

The Results

"This framework changed how I approach every client conversation. I'm not selling anymore...I'm preparing them to buy their own ideas."

— Aaron M., Executive Partner

Invisible Influence by Rich Carr

The Cognitive System Behind Quiet, Durable Influence

  • Learning scientist and strategic communication expert

  • Developed at the intersection of neuroscience and professional influence

  • Used by executives, sales leaders, and consultants worldwide

  • The influence skill AI can't replicate

When AI can generate perfect arguments in seconds, your advantage isn't what you know...it's how you prepare others to adopt what matters. This is the professional skill that remains uniquely human.

"This isn't just another influence book. It's a complete cognitive reframe of how decisions actually happen. My team's adoption rates increased immediately." — Michael R., VP Sales

"I've read Cialdini, Carnegie, all of them. This is the first book that shows you HOW the brain actually processes influence. Game-changing." — Lisa K., Branch Mgr.

⭐⭐⭐⭐⭐ "A masterclass in cognitive influence"
Available in: Paperback • Kindle • Audible

THE INVISIBLE INFLUENCE SYSTEM

Choose Your Path to Cognitive Mastery

From quick implementation to complete system mastery—start where you are, grow as you need.

INVISIBLE INFLUENCE

The Foundation

The complete cognitive system for preparing minds to adopt. Learn how the brain decides to act on your big idea and how to align your communication accordingly.

  • 15 chapters of cognitive influence

  • The full Glide Path system

  • Field-tested frameworks

  • Available in all formats

Starting at $12.99

GET THE BOOK

INVISIBLE ONLINE

The Training

Online, at your pace, and presented in an interactive format where you control your learning of a step-by-step system already proven with Brain-centric Deisgn.

  • The System Professionals Prepare

  • The Cognitive Playbook

  • The Application System

  • Advanced Framing

COMING SOON

GLIDE PATH QUICKSTART

The Immediate Win

Start using the system today. The 5-minute prep that changes every conversation, presentation, and pitch is yours free when you join our community.

  • Instant download

  • 4-step preparation system

  • Real-world examples

  • Implementation guide

📚 Paperback, Kindle & Audible available

🎯 Field-tested with executives worldwide

⚡ Start applying in 5 minutes

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